Category Development Manager Garden Gourmet

Plus d’informations et postuler

von: Nestlé | localité: La Tour-de-PeilzN: Nestl

Position Snapshot

Location : La Tour-de-Peilz, Switzerland
Company: Nestlé Suisse S.A.
Act. Rate: 80% – 100%
Type of contract: 6 months' contract
Starting date: November 1st, 2023

What we offer at Nestlé

  • Flexible work policies in terms of core hours and working from home. Please talk to us during the recruitment process about what flexibility could look like for you!
  • Genuine opportunities for career and personal development
  • Modern "smart office" locations providing agile & collaborative workspaces
  • Dynamic international working environment
  • Attractive additional benefits

Position Summary

This is a unique opportunity to discover B2B and work for a top & innovative brand such as Garden Gourmet for the Swiss & Austrian markets.

You will develop and be responsible for brand/category strategy and execution based on Strategic Business Unit (SBU) and regional priorities as well as Nestlé Professional Switzerland and Austria Food overall objectives and strategy. You will ensure the implementation of a Brand Road Map in line with the local food strategy & drive and deliver the local KPIs for the brand and its categories being responsible for and through flawless execution of brand road map.

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don't miss the opportunity to join us and work with different teams in an agile and diverse context.

A Day in the Life of a Category Development Manager Garden Gourmet

  • Propose optimizations for product portfolio, considering the customer needs, market potential, competitors and financial performance
  • Ensure efficient and correct (according to the processes) launch of Innovation & Renovation (I&R) from ideation to post-launch including a sound business concept and involving all necessary stakeholders (Marketing/sales/agencies/etc)
  • Develop and implement commercial annual brand plan following ICP (Integrated Commercial Plan) process to develop communication, promotion, and I&R plan in alignment with sales
  • Lead digital communication plan for Garden Gourmet across all digital touchpoints together with Digital Manager: owned assets (website, social media), search (SEO), paid media, e-commerce (e-content, e-retailer search)
  • Participate actively in the category planning process (demand- and supply-planning)
  • Manage the categories' performance (margin control and value chain management)

What will make you successful

  • 2-3 years of experience in Marketing/Brand Management or Category Development
  • Ability to analyze, interpret and react to real time trends and commercial figures incl. P&L, and ability to identify competitive advantage and gaps
  • Previous experience in B2B / working closely with a Field Sales Force as advantage
  • Flexibility and adaptability with an entrepreneurial mindset (creative thinking and innovation)
  • Project management skills
  • Mother tongue German or French with good knowledge of the other language, good command of English